Name of project or tool: Proyecto Capital Bolivia
Brief summary or description:
In Bolivia we are working with two conditional cash transfer programs: Bono Juana Azurduy, which reaches women, and Bono Juancito Pinto, which reaches youth.
We collaborated with Banco Unión to design a savings account specifically for recipients of the Bono Juana Azurduy, a product now being offered by the bank. We also developed an in-person financial education program for this particular group rooted in participative discussions, including developing humorous videos addressing topics like saving, family budgeting, responsible debt, and ATMs.
For recipients of the Bono Juancito Pinto, we are developing a financial education game for PCs to be used in public school classrooms nationwide. The game, called Una Puerta al Futuro (A Door to the Future), teaches concepts including life planning, practices, and tools for saving, formal saving and consumer rights in a fun and interactive way to youth aged 16 to 20. This is certainly the first, if not the only, digital interactive financial education program offered in the region, and it will be used as official educational material approved by the Ministry of Education of Bolivia. Fundación Capital led the conceptualization of the project, the identification of concepts and requirements, scriptwriting and audiovisual design. We then did front- and back-end programming for the game, testing, and concept and prototype validation.
We have also worked alongside Banco Unión to carry out technical requirements and recommendations studies in order to design a savings account specifically for youth.
Countries of implementation: Bolivia
Bono Juana Azurduy
- September–November 2012: Savings account design
- January–December 2013: financial education program design and testing
- February–June 2014: Implementation of the pilot (financial education and opening of savings accounts)
Bono Juancito Pinto
- December 2014: Project proposal and approval
- March 2015–December 2016: Game development (conceptualization, scriptwriting, population study, screen mock-ups, graphics and sound testing, user repetition, programming)
- January 2017: Game presented to the Ministry of Education and approved as official educational material; game presented to the Financial System Supervision Authority (Spanish acronym ASFI)
- To make financial education and savings accounts more accessible to the women who receive the Bono Juana Azurduy.
- To make digital interactive financial education more accessible to youth aged 16 to 20 in public schools in Bolivia. To offer youth (both under and over the age of majority) the option of saving money in a bank using savings accounts adapted to their needs.
In-person workshops and film discussions. Opening of savings accounts outside of banking agencies.
Surveying and conceptualization.
Development of materials and constant validation (repetitive trials).
SCRUM methodology for software development.
800 accounts opened
Beta version of the game in test phase
Banco Unión, Ministry of Education
Current project phase:
Implementation of the pilot (Juana)
Design of the pilot (Juancito)
Related projects: Proyecto Capital, Una Puerta al Futuro