{"id":7919,"date":"2025-10-20T19:38:00","date_gmt":"2025-10-20T19:38:00","guid":{"rendered":"https:\/\/fundacioncapital.org\/?p=7919"},"modified":"2025-10-29T16:37:20","modified_gmt":"2025-10-29T16:37:20","slug":"inteligencia-artificial-para-acompanar-a-las-personas-emprendedoras","status":"publish","type":"post","link":"https:\/\/fundacioncapital.org\/eng\/inteligencia-artificial-para-acompanar-a-las-personas-emprendedoras\/","title":{"rendered":"Artificial Intelligence to Support Entrepreneurs\u00a0"},"content":{"rendered":"
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Written by: <\/em>Candelaria Lorenzo<\/em><\/a>, Growth Coordinator, Advanced Digital Services at Fundaci\u00f3n Capital<\/em><\/p>\n\n\n\n

Scaling Support with a Human and Empathetic Approach <\/p>\n\n\n\n

A few years ago, Con-H\u00e9ctor<\/a> was created as a virtual assistant designed to provide reliable information to vulnerable people in Latin America. Its purpose has always been clear: to provide free, easy-to-use tools that empower people to generate income, strengthen their digitalization, and promote their financial inclusion.<\/p>\n\n\n\n

Con-H\u00e9ctor expands: more capacity, more impact<\/strong> <\/p>\n\n\n\n

Over time, the use of Con-H\u00e9ctor grew, and people\u2019s needs became more complex. For Michelle Ram\u00edrez<\/a>, Product Manager in our Advanced Digital Services<\/a> team, \u201cCon-H\u00e9ctor facilitates access to tools that support income generation, digitalization, and financial inclusion\u2014and we also want people to make informed decisions and strengthen their digital ownership, always with an approach rooted in their real-life contexts.\u201d<\/p>\n\n\n\n

The virtual assistant\u2019s growth required constant updates. That\u2019s when our developer, Sebasti\u00e1n Salcedo<\/a>, led the migration to NestJS<\/strong>, a modular, microservices-based architecture.<\/p>\n\n\n\n

\u00abSwitching to NestJS allowed us to scale the product, add integrations, and optimize maintenance without a single change affecting the entire system\u00bb. <\/p>\n\n\n\n

The Arrival of Artificial Intelligence<\/strong> <\/p>\n\n\n\n

With a strengthened technological foundation, the next step was to integrate artificial intelligence through OpenAI and natural language processing (NLP) technologies. This allows Con-H\u00e9ctor to understand everyday language, interpret intent, and generate contextualized responses in real time.  <\/p>\n\n\n\n

\u00abWe wanted to expand the range of segmented information and services, responding to each person in a precise and personalized way\u00bb, says Michelle. \u00abAI helps us scale support without losing our human and empathetic approach\u00bb. <\/p>\n\n\n\n

Features That Empower Microenterprises<\/strong> <\/p>\n\n\n\n

Con-H\u00e9ctor makes it easy and quick for anyone to: <\/p>\n\n\n\n