Written by: Candelaria Lorenzo, Growth Coordinator, Advanced Digital Services at Fundación Capital.
Scaling Support with a Human and Empathetic Approach
A few years ago, Con-Héctor was launched as a virtual assistant designed to provide reliable information to people in vulnerable situations across Latin America. Its purpose has always been clear: to bring free, user-friendly tools closer to those who need them—tools that empower individuals to generate income, enhance their digital skills, and advance their financial inclusion.
Con-Héctor Expands: Greater Capacity, Greater Impact
Over time, the use of Con-Héctor grew, and so did the complexity of people’s needs. For Michelle Ramírez, Product Manager in our Advanced Digital Services area, “Con-Héctor facilitates access to tools that promote income generation, digitalization, and financial inclusion—but we also want people to make informed decisions and strengthen their digital ownership, always in ways that reflect their realities.”
The virtual assistant’s growth demanded constant updates. That’s when our developer, Sebastián Salcedo, led the migration to NestJS, a modular, microservices-based architecture.
“Switching to NestJS allowed us to scale the product, add integrations, and optimize maintenance—without any single change disrupting the entire system.”
The Arrival of Artificial Intelligence
With a stronger technological foundation in place, the next step was to integrate artificial intelligence through OpenAI and natural language processing (NLP) technologies. This enables Con-Héctor to understand everyday language, interpret user intent, and generate contextualized responses in real time.
“We wanted to expand the range of segmented information and services, offering each person accurate and personalized responses,” explains Michelle. “AI helps us scale support without losing our human and empathetic approach.”
Features That Empower Microenterprises
Con-Héctor allows anyone to, quickly and easily:
- Send and receive voice notes, making interactions more accessible for those with limited time or digital experience.
- Access over 900 verified resources, including text, videos, infographics, and documents.
- Engage in interactive conversation flows on WhatsApp, with tools ranging from credit simulators to promotional image generators for small businesses.
In the case of promotional images, the user describes their business and the AI generates the text, corrects spelling, suggests ideas, and adapts the content to the selected image—all in just a few minutes and without relying on third parties.
For Michelle, the combination of personalized flows and AI empowers people to promote their products without investing significant time or additional money.
Looking Ahead
The Con-Héctor team plans to continue adding interactive tools, personalized templates, and simulators to support better business management. “Every new feature responds to a real need expressed by the people who use Con-Héctor,” Sebastián summarizes.
What began as an informational virtual assistant is now evolving into a smart digital ally that supports entrepreneurs at every step of their journey.
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