Strive Colombia is a program led by the Mastercard Center for Inclusive Growth that aims to strengthen the resilience and growth of micro and small enterprises (MSEs) through digitalization. We recognize digital tools as essential for improving financial well-being, optimizing interactions with customers, suppliers, and employees, and facilitating access to financing.

The program promotes the adoption of digital solutions and innovative financial instruments while strengthening the capabilities of financial partners to develop more accessible and effective models. Strive is designed to support a diverse range of entrepreneurs, from traditional businesses to those transitioning to digital or already highly digitalized.

Impact strategy

Strive combines technological approaches and personalized support to ensure an effective transformation:

High tech: The use of digital tools, social media, and platforms such as ConHéctor, RedNofus, and Creciendo mi Emprendimiento to facilitate access to information and financial resources.

High touch: Personalized support through community leaders and strategic partnerships with public and private entities, as well as international organizations.

Digital adoption agents play a key role in connecting entrepreneurs with tools and training in their local communities.

Impact Goal

By July 2026, Strive Colombia aims to connect with 80,000 micro and small businesses across the country, driving the adoption of digital tools that strengthen their growth and sustainability.