Strive Colombia is a program led by Mastercard's Center for Inclusive Growth that seeks to strengthen the resilience and growth of micro and small businesses (MSBs) through digitalization. We recognize digital tools as key to improving financial well-being, optimizing interaction with customers, suppliers, and employees, and facilitating access to financing.
The program promotes the adoption of digital solutions and innovative financial instruments, as well as strengthening the capabilities of financial partners to develop more accessible and effective models. Strive is designed to cater to different types of entrepreneurs, from traditional businesses to those undergoing digital transition or with a high level of digitization.
The program's objectives are:
Impact strategy
Strive combines technological approaches and personalized support to ensure an effective transformation:
High tech: Use of digital tools, social media, and platforms such as ConHéctor, RedNofus, and Creciendo mi Emprendimiento to facilitate access to information and financial resources.
High touch: Personalized support through community leaders and strategic alliances with public and private entities and international organizations.
Digital adoption agents play a key role in connecting entrepreneurs with tools and training in their local communities.
Impact Goal
By July 2026, Strive Colombia hoped to connect with 80,000 micro and small businesses in the country, promoting the adoption of digital tools that strengthen their growth and sustainability. However, by February 2026, it had already reached its goal, with 80,041 businesses connected. Over the coming months of implementation, it hopes to continue reaching new micro and small entrepreneurs.
