In 2024, we implemented AI for Inclusion in Colombia—an initiative that combined artificial intelligence and human-centered support to strengthen savings habits among migrant populations. In partnership with DataKind and with the support of the AI for Economic Opportunity Fund of the GitLab Foundation, we promoted financial inclusion through personalized digital tools designed with a strong focus on people.

Through AI for Inclusion, we integrated our digital solutions Lista+ and Con-Héctor to build a seamless, data-driven ecosystem aimed at enhancing financial knowledge and promoting long-term savings among migrant communities. We applied machine learning models to analyze the financial goals entered by users in Lista+, generating personalized recommendations tailored to their specific contexts.

Our AI model assessed the feasibility of each goal based on market value, type, and savings horizon. Then, through ConHéctor, our digital chatbot, we delivered tailored, humanized guidance that strengthened decision-making and encouraged users to explore formal financial products, open savings accounts, and access digital wallets through our network of partners. 

This initiative demonstrated that blending advanced technology with person-centered design leads to meaningful behavioral change and sustained engagement. We reaffirm our belief that innovation—when built with and for people—can expand economic opportunity and create more inclusive financial systems.