08 Feb A PROTOTYPE THAT’S FAR FROM STEREOTYPES: FINANCES FOR THE YOUTH
Budgeting, planning, financial education … if you introduce these terms in a conversation with young people, it is very likely that they will look bored or, at best, shrug. And yet, all the young people we have asked have goals and dreams, and they are aware of the importance of financial planning to achieve them. And this is especially relevant in the case of young people in vulnerable situations.
That is why we decided to create a different prototype of a financial app for vulnerable young people, which offers a combination of transactional features, financial guidance, and personal finance management. To ensure we develop a fun and entertaining interactive experience, far from the annoying interfaces of traditional financial apps, we teamed up with design students from the Universidad de Los Andes (University of Los Andes), who engaged in the research, co-creation and prototyping phases of the development of the app.
Also, and as potential users, we also had the support of 20 young people between 16 and 24 years old, recipients of conditional cash transfers from the government programs “Jóvenes en Acción” (Youth in Action) and “Ser Pilo Paga” (Being smart pays off). These young people participated in an intense Design Sprint session, and they provided us with key technical inputs for the development of the prototype.
The result? “OINK”, a functional app developed jointly with Prosperidad Social (Social Prosperity) that offers an up-to-date look & feel, key messages adapted to its audience, a complete navigation map, and a total of 30 different screens developed and tested. A funny little pig is the main character in this prototype. Through its adventures and misadventures, this anti-hero helps young people to get closer to financial planning and learn to put it into practice. Because you’re never too young to start planning or to achieve your dreams and goals!