Millions of people in Brazil are neglected by the country’s financial institutions, where products and services are inaccessible, unaffordable or simply do not cater to the needs of low-income clients. Of the beneficiaries of the Bolsa Família (Family Grant) Conditional Cash Transfer Program, only 23% were receiving payments via a bank account, and 78% of them took the money out the same day it was deposited. The ultimate objective of Proyecto Capital Brazil is to close the gap in terms of access to and use of the financial system in the country. In the state of Rio de Janeiro, , qualitative and semiotic studies were carried out to understand the needs and levels of financial literacy of the beneficiaries of the Renda Melhor-Bolsa Familia program and design the project. The first phase of the project has been completed in four municipalities, reaching close to 7,800 program participants.
In 2015 we participated in a roundtable with the Ministry of Social Development to create a financial inclusion strategy for the beneficiaries of the Bolsa Família program, and to introduce new, more inclusive payment methods. As a result of this dialogue, new guidelines were established and the method of payment via savings accounts was introduced. In 2016 a product called Poupança Facil (Easy Saving) was launched, and financial education strategies to be associated with this product are currently being discussed, with the aim of promoting active and effective use of the accounts, and this new method of payment, by participants.
We also adapted the LISTA Initiative (a financial education methodology using digital tablets) to the Brazilian context in terms of design as well as content, and we have designed and tested several digital tools to promote the development of financial capabilities among the youngest target group (DinDin Quiz and EduChef).
Countries of implementation: Brazil
- March 2015: First adaptation of LISTA
- May 2016: DinDin Quiz final design
- November 2016: Third implementation of LISTA Brazil completed with World Vision
- November 2016: First version of the digital game Educhef (financial education and entrepreneurship for youth aged 15 to 24)
Women, Youth, Rural population, Urban population, People living in poverty, People living in extreme poverty
To enhance and increase the value of the human, social and financial assets of adults and youth living in poverty or extreme poverty in Brazil, through greater access to and use of financial products in an adequate and sustainable manner, so that low-income people may build their autonomy and resilience and further their economic development.
Supply and demand research; support for TMC delivery processes; design and development of financial products and services; coordination between different stakeholders; design, development and testing of digital solutions.
24,000 Bolsa Família participants received a financial education through the use of tablets (LISTA)
Central Bank of Brazil, World Vision, Government of the State of Rio de Janeiro, Secretariat of Social Assistance and Human Rights of Rio de Janeiro
Current project phase: Scale-up
Related projects: Proyecto Capital, LISTA, DinDin Quiz, Educhef