26 Feb OUR LISTA INITIATIVE HAS ALREADY REACHED 20K PEOPLE IN HONDURAS!
Our LISTA Initiative keeps on advancing in different countries! On this occasion, we are proud to share that LISTA has already trained 20,000 people in Honduras, thus fulfilling the commitment acquired with our partner USAID.
In Honduras, back in 2016, we started an alliance to work together with the Inter-American Development Bank (IADB) and the government. Both institutions were interested in exploring new ways to disseminate financial education massively, and that’s how the LISTA Honduras model was born. We started the implementation in May 2017, rotating digital tablets to massively bring high-quality financial education to people who have already been banked through the Conditional Cash Transfers program “Bono Vida Mejor,” managed by the Sub-Secretariat of Social Integration (SSIS).
In partnership with the Honduran government, LISTA has already reached 36 municipalities in 7 different departments of the Honduran territory (Cortés, Atlántida, Colón, Comayagua, Choluteca, La Paz and Santa Bárbara). Now, LISTA will also reach Copán, Lempira, Intibucá, Yoro and El Paraíso. The articulation with government officials has generated the best conditions for the project to develop with excellent results. Officials share that they are delighted with LISTA, since the project does not suppose an overload of work, and they can see high performance in the learning of families, especially regarding training and empowerment of women leaders present in the territories. There are already more than 600 women empowered as women leaders in Honduras, a role that is new in this country and that is inspired by the “mother leaders” of the project in Colombia, who have been key to the success of the program in this country.
During the pilot in Honduras, 73% of the trained participants were women, and 27% were men. This is the highest male participation rate in the history of LISTA, and this result is significant because it points to a change in sensitivity in the distribution of household tasks and responsibilities, with men who are more involved in financial planning and family budget management.
Also, beyond financial education, LISTA offers participants a first contact with the digital world and facilitates losing their fear of using electronic devices. Thus, digital inclusion adds up to financial inclusion.
And now? LISTA does not stop growing and evolving! Our goal is to reach all the beneficiaries of the Bono Vida Mejor with this innovative tool, totaling 300 thousand holders and their families.