22 Oct DESAFIE: A NEW APP THAT CHALLENGES YOUR MIND
Young people love challenges… and we do too! We launched DESAFIE, the first app from Bolivia designed to challenge your mind. Developed jointly by Banco Fie and Fundación Capital, DESAFIE is a free app for Android and iOS, a questions and answers game offering a quick process of training on financial concepts, personal finance management and consumption, in a smart and fun format. The purpose is to promote the entrepreneurial spirit of youth and help young people be aware of the importance of financial education in their lives.
The origin of DESAFIE is found in another of our digital apps: Din Din Quiz, an app in portuguese developed for and by youth in Brazil. Din Din and DESAFIE share the emphasis in gamification, which means offering educational content in a ludic and interactive way, making it possible to play both online and offline. The user can play individually or with other participants who can be selected randomly or via a Facebook invitation. The questions are distributed among four different categories: consumption, savings, budgeting, and financial system.
Our ally Banco Fie developed a set of questions adapted to the Bolivian context. We carried out a testing of the game at the beginning of June with the children of some of Banco Fie’s workers. With the feedback from theses tests, we worked in some adjustments for the app, together with Banco Fie and Outra Coisa.
The launch of the app took place yesterday, the 22nd of October. The project will also participate in the Fair of Savings and Credit organized by the regulatory body and the Association of Banks of Bolivia. ¡The time has come for the big challenge! Download the app in you cell phone and start to learn.